Photo LeWeb12 Conference, Paris’ by OFFICIAL LEWEB PHOTOS licensed under CC BY 2.0 The story is framed around how the founders met while studying at university together, especially at Stanford University (in the case of Thiel and Ken Howery) and the University of Illinois at Urbana-Champaign (UIUC) (in the case of Marc Andreesen, Max Levchin, Luke Nosek and Scott Banister). For this researcher, the book offers wonderfully rich insight into how universities act as fertile ground for high-performing tech firms. The key characters (who you have a love-hate relationship with across the book!) include Elon Musk and Peter Thiel. The writing is compelling, a sort of real-life version of HBO’s Silicon Valley, based upon Soni’s interviews with the founders and his forensic analysis of 20 years of interviews and speeches they’ve delivered. The book is told as a story of this incredible cast of characters, their big personalities, their epic battles (including the merger of Confinity and X.com, which together formed PayPal) and their intense work culture. ![]() Jimmy Soni’s The Founders gives an account of the founders – and early employees – of PayPal. Second, because its founders and investors – the so-called ‘ PayPal mafia’ – have gone on to found and invest in some of the largest technology businesses that underpin much of life today (including LinkedIn, Tesla and YouTube). ![]() One, because of the formative role it played in the late 1990s of establishing the infrastructure for how we make payments on the internet, particularly in the US. The online payments giant PayPal, which now has a market capitalisation of over 100 billion US dollars, is important in two ways. The Founders: The Story of PayPal and the Entrepreneurs who Shaped Silicon Valley. This detailed and candid account shows how social capital fuels start-up growth and should offer insights that will aid industry and policy efforts to better mitigate the exclusionary tendencies of tech bastions in Silicon Valley, writes Robyn Klingler-Vidra. Like PayPal itself, it is sharp and modern, yet friendly and approachable.In The Founders, J immy Soni explores the compelling story behind the founders of PayPal and its early employees. Inspired by Futura, PayPal Forward is a geometric sans-serif typeface with subtle humanist characteristics for improved legibility. To extend this spirit and communicate PayPal’s unique brand personality, we partnered with Monotype to create a custom typeface for use in all communications across all mediums. For forwardness, we strengthened the italics that have always been a part of the PayPal logo - harking back to the brand’s heritage, and affirming a forward thinking spirit. ![]() ![]() For connection, we designed a new monogram with overlapping double P and transparent effect to emphasize human connection. We focused on two key themes for design: connection and forwardness. The fuseproject brand and user experience team jumped at the opportunity to create a new PayPal identity that would better represent its pioneering history and address its goals for mobile, online and real world growth. PayPal is the original innovator in digital payments, but its visual identity was designed for a web 1.0 desktop era.
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